Control one’s self-thought; the self-affirmations of one’s creation; elevate, and supersede it—’replace’ it—as it is far more problematic/’dangerous’ to self-preservation (that is to the sense of ‘self’), if expectations are subverted, and not met, than if they are. Therefore, whether it is of a ‘positive nature’, or a ‘negative’ one, the directionality/orientation of one’s concentration, focus (and energy), is seemingly fundamental to a potentially likely, and/or probable outcome resulting.
Arbitrary, and subjective, although detached, and neutral, such amorality emphasises much less the type of ‘content’, than to its execution—less to valence, than to salience—and presses greatly upon the message, the narrative, the story, and thus upon its significance; meaning it is important (if not essential) that one notice, take-heed, attend to, and assume responsibility of one’s intentionality; as the proceeding goal-directed behaviour so subsequently generated, will endeavour to accomplish it; and to ‘see it through’ (as one may steer a vehicle, or as a bee may seek a flower).
Consider this further…